E-commerce
As a UX Design intern at Porsche Holding, I led the redesign of the Volkswagen e-commerce platform. This project aimed to modernize the outdated e-shop, streamline its structure, and integrate the Zubehörkonfigurator (accessory configurator) into the shopping experience. The new design serves as a scalable template for other Porsche Holding brands, including Porsche, Seat, Cupra, Skoda, Audi and others. The design iteration has now been completed, and the project is ready for development.
DELIVERABLES
Design Strategy
Website Redesign
Content Architecture
Niche
Automotive
Year
2024
Problem
The existing Volkswagen e-shop lacked a clear structure and logical product organization. It featured 13 unsorted product categories, making it difficult for users to navigate. The website looked outdated, lacked usability, and had no cohesive information architecture. Additionally, the Zubehörkonfigurator, which allowed users to purchase car-related accessories, was a separate platform, adding complexity to the shopping journey. My task was to address these challenges while working within existing system constraints, maintaining a consistent design across brands, and delivering within a limited timeframe.
Challenges & Constrains
Research & analysis
The project had to be completed within 6-7 weeks, requiring careful prioritization of key features.
Information architecture
The existing system’s limitations (e.g., inability to display product variations under a single listing) influenced the design, but I proposed future improvements.
Results
Selected Screens
As the websites are not live yet and due to confidentiality agreements, I can only share a selection of screens from this project
Outcome
The finalized design is now complete and ready for the development phase. The redesigned platform features improved navigation, seamless integration of the Zubehörkonfigurator, and an enhanced user experience. The project has been well received by stakeholders and is set to proceed into development, where it will provide a streamlined, scalable e-commerce solution for Volkswagen and other Porsche Holding brands.