Results
Process
Research & analysis
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Conducted a deep dive into the existing websites, identifying pain points in the information architecture.
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Analyzed Google Analytics data provided by the team to understand user behavior and traffic patterns.
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Consulted stakeholders to balance user needs with dealer requirements.
Information architecture
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Simplified the structure by determining which pages to keep and which to remove.
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Organized the content to create clear, logical user flows, making navigation intuitive.
Problem
The design felt outdated and no longer reflected modern brand identity. The previous websites were overwhelming and lacked logical navigation, with users able to click anywhere from any page, leading to confusion.
Multi-brand dealer website
For my internship at Porsche Holding, I worked on redesigning multi-brand dealer websites. The goal was to make the platforms easier to navigate and give them a more modern, cohesive look.
Working within the Unity Design System, I designed reusable components and crafted web and mobile layouts that balance user needs with dealer goals. The redesign provides a cleaner, user-friendly experience while maintaining brand consistency. Though the designs aren’t live yet, they’re development-ready and set to deliver a transformative impact.
DELIVERABLES
Design Strategy
Website Redesign
Content Architecture
Niche
Automotive
Year
2024
Design approach
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Worked within the Unity Design System (typography, colors, and styles) to maintain consistency across Porsche Holding’s digital presence.
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Designed reusable components to ensure efficiency across multiple pages.
Wireframes & high-fidelity designs
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Created low-fidelity wireframes to explore ideas and iterate quickly.
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Developed high-fidelity designs for both web and mobile, ensuring responsiveness and usability.
Selected Screens
As the websites are not live yet and due to confidentiality agreements, I can only share a selection of screens from this project
Reflection
This project showcased my ability to work with constraints, think strategically about user flows, and deliver high-quality designs efficiently. I’m proud of the work and excited to see its impact once it’s live
⏳
Delivering a complete redesign in 5-6 weeks taught me the value of efficiency and time management.
🔐
Designing within an established design system (Unity Design) challenged me to innovate while maintaining consistency and scalability
📱
Designing reusable compomemts ensures scalability and efficiency for multi-brand platforms.